More Lucire between the covers
Another busy week at work (in a good way) but I thought readers might wish to see the latest ad for Lucire, especially the help some of you gave me when I had to toss up between two headlines.
It’s a change from that earlier campaign, and this is the ﬁrst sign most people would get of our new look. Typographically, all the typefaces are locally done: a Herb Lubalin-inspired headline based around Lucire Thin, and text in Slabb, by Kris Sowersby.
The headline has become a de facto tagline on upcoming ads, tying to this initial one. It alludes more to the culture and ﬂavour than the actual number of pages. A 10th anniversary campaign goes out with the December edition. Posted by Jack Yan, 11:20
Comments: Post a Comment
Links to this post:
NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.
Individual JY&A and Medinge Group blogs
DonateIf you wish to help with my hosting costs, please feel free to donate.
Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter.