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Jack Yan: the Persuader blog
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The next best thing to free magazines 

A new site for the Lucire print edition went online today, with one interesting twist: the programme. In the past, we have pursued a very conventional programme (pay a , then a ), but since we’re a small company, surely we need to ?
   In the rush to market in 2004, we resorted to conventional, tried-again behaviour, but the reality was quite different when we started Lucire Romania. This second print edition of Lucire did not follow the conventional model—confidentiality prevents me from saying more—so why not re-examine the programme and do something very different from everyone else? The product, for starters, is distinctive. Secondly, all members of the JY&A group have done things in a unique way, and with our bringing into the Jack Yan & Associates fold (at least production-wise), why not have that culture impact on the ?
   So how does this grab readers? Free licensing, for the first issue. Try before you buy.
   Of course, there are quite a lot of conditions attached to this, especially surrounding and legal fees that the licensee has to pay, but it demonstrates one thing: the confidence of the in the product. Secondly, by taking money out of the first equation—not completely, but in quite a major way—it helps build every single party: the licensor, the licensee, and the reading public.
   The first group gets bragging rights; the second group needs slightly less capital and feels part of a family; and the third group benefit from an extra title on the newsstands.
   There are down sides and they are founded on . So, how much can we trust someone else, and will the fashion world, for once, not attract delusional people with ideas of grandeur? I am betting on it. That’s another reason we are different.
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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