There’s an allegation over at BusinessLogs from Mike Rundle that the 9rules logo has been ripped off by Toyota’s advertising agency for an event, and I am convinced that it has, being a regular witness for copyright and trade mark cases around the world. The agency has apparently denied the charge, but there is a prima facie case to answer, even if 9rules hasn’t registered its trade mark.
   Mike has decided to issue a challenge called ‘The Toyota Mash-Up Challenge’: take the Toyota logo, flip it, and make some minor modifications. The irony is that Mike’s competition is probably legitimate since his comes under parody and, therefore, comes under fair use as a defence. It is one way to fight back when you are a small company, in this day and age. Oh, when you do this to Toyota, remember: ‘Don’t mention the war!’
   The Challenge ends October 19 and an Amazon gift certificate is the prize. (With thanks to Helen Baxter, who referred me the link.) Posted by Jack Yan, 23:33  permalink

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