There’s an allegation over at BusinessLogs from Mike Rundle that the 9rules logo has been ripped off by Toyota’s advertising agency for an event, and I am convinced that it has, being a regular witness for copyright and trade mark cases around the world. The agency has apparently denied the charge, but there is a prima facie case to answer, even if 9rules hasn’t registered its trade mark.
Mike has decided to issue a challenge called ‘The Toyota Mash-Up Challenge’: take the Toyota logo, ﬂip it, and make some minor modiﬁcations. The irony is that Mike’s competition is probably legitimate since his comes under parody and, therefore, comes under fair use as a defence. It is one way to ﬁght back when you are a small company, in this day and age. Oh, when you do this to Toyota, remember: ‘Don’t mention the war!’
The Challenge ends October 19 and an Amazon gift certiﬁcate is the prize. (With thanks to Helen Baxter, who referred me the link.) Posted by Jack Yan, 23:33
Comments: Post a Comment
Links to this post:
NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.
Individual JY&A and Medinge Group blogs
DonateIf you wish to help with my hosting costs, please feel free to donate.
Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter.