Since NAC owns the Morris Minor trade mark, its MG ZR replacement could be a retro-themed vehicle wearing that very badge. But that depends on whether retro is marketable come the turn of the decade. I don’t think it will be, but that name will conjure up memories like crazy. Alternatively, a utilitarian, practical vehicle in the spirit of Sir Alec Issigonis’s original Mini for the Chinese masses, which would also ﬁnd favour overseas, could be the next Morris Minor—given consumer trends, that could be a world-beater. NAC has this treasure trove of brands, which could kick off something pretty amazing if it is willing to interpret their themes in a modern, 21st-century way.
Del.icio.us tags: NAC MG Morris consumer trends trade marks Posted by Jack Yan, 02:00
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