Paul McCartney, a brand for all seasons
Sir Paul McCartney’s MPL Communications has applied for trade mark registrations in numerous categories, according to CNN: ‘In addition to vegetarian items, he is also seeking permission for the name on meat, ﬁsh, poultry and game.’
I believe Sir Paul’s divorce has enhanced his personal standing, and that makes his name an even more appealing brand. The divorce has shown Sir Paul to be an idealist, a man who still believes in falling in love, and someone whose values align with a growing number of people. The perfect grounds for a branding programme.
Given what the former Lady McCartney wanted from the marriage, I hope the bloke makes a bundle for himself and for his shareholders. Posted by Jack Yan, 01:42
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