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Call for authors—a marketing book idea 

About five weeks ago, I began editing some of my blog posts together and noted that they looked like chapters. So I hatched an idea: how about an end-of-year book looking at the trends and weird events of 2006, from Jessica Rose and Snakes on a Plane to the decline of Brand America and globalization? But I can’t write it alone, so are there colleagues who want to edit their chapters together?
   I am thinking that this should be a book, available for download or edition. Whatever you cover, it should tie back to how marketing or can improve our lives, and what warning signs the events of 2006 created for us.
   Call me naïve, but I came across a service called Lulu.com, or, we could shop for a publisher urgently now—Penguin New Zealand is pretty quick at getting titles to market, but it may not have the that this sort of book requires. ideas are welcome, too.
   I’d happily have this typeset and began experimenting with three of my chapters. Call this the ‘free download’ for now—and please let me know your thoughts. (The chapter and page numbers are arbitrary.) Click on the chapter number below to download the PDF.

Chapter 3: The Little that Could, and the Big that Shouldn’t’
Chapter 6: ‘The Demise of , the Emergence of the
Chapter 7: ‘Moral Globalization in the 2000s’

   Fellow authors and any suggestions are welcome!
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I'd like to tweak some of my posts on business strategy frameworks, if you think that would be interesting?  
What a brilliant idea. Can't wait to see what it becomes!  
Niti, it could be interesting. I recall your posts do reveal some emerging trends and that they could inform someone about business in the latter part of the decade. It could definitely be worth a shot.
   Monica, thank you!  
thanks Jack, for your kind words. I couldn't figure out how to find your email address so if you could let me know how we can take this discussion further?  
Niti, my email is fi[email protected] (I won’t post the actual address due to spambots). I would love to hear from you.  
Will do!  
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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