I had a great lunch (to which I was on time) with Wellington bloggers Jim Donovan and Mark Di Somma at Vista, which now seems to be a monthly gig, discussing business and branding. Funnily enough, the Trelise Cooper brand did come up (just blogged about it, guys), but we also talked about the theory of the Nod: that two consumers of the same niche product would recognize each other as belonging to an exclusive club, whether that club existed in fact or not. Two Harley–Davidson riders might nod at each other, knowing they have some form of brotherhood.
   I wonder if this is a male phenomenon. Would two women with a Hermès Kelly bag do the same, or would they believe the other to be a rival, sparking a conversation and underlining the importance of the brand?
   We also discussed lingerie, Lovemarks (God help us) and That Time Mark Endorsed Dan Herman’s New Book (which is excellent, incidentally—review soon).
   You can read Jim’s and Mark’s takes on lunch at their respective blogs. Posted by Jack Yan, 04:46  permalink

comments

Post a Comment  Links to this post