Online Lucire readers will notice the Levi’s 501 Design Challenge graphic on its home page today, which is tied to the Project Runway competition on TV. The challenge: to create iconic looks based on pairs of Levi’s 501 jeans and the trucker jacket.
   But now, you can join in the fun. On the Design Challenge page at the Levi’s US site, you can now create your own designs. Use the 501 jeans and the trucker jacket as raw materials, you can design your own masterpiece, with the important criterion being to capture the originality and spirit of Levi’s.
   Your deadline is February 6, 2008.
   You’ll need to register first, and the online Project 501 community will vote. You can even sign up as a judge.
   After the voting, if your design has been chosen, it will be produced and sold via levi.com. So get your friends to register and rate—the more five-rivet ratings you get, the more likely you’ll make it into the top 20.
   It’s an excellent way to tie in sponsorship of one programme with the audience, and Levi’s is right to build this up around the idea of online networking. We’re going to see more and more of the “watch tonight, participate tonight” promotions, especially with an online component. Posted by Jack Yan, 12:32  permalink

comments

Post a Comment  Links to this post