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Ian Callum reveals truth about Jaguar X-type 

I have been pretty good at predicting things relating to most , including , especially when people were still slamming the British marque and I forecast a sales’ recovery.
   But here’s one I didn’t get, though when you think about it, it makes perfect sense.
   As we know, the has been a relative flop for Jaguar and its design director Ian Callum finally reveals more of the background in the Financial Times:

Offering a rare insight into events at the British luxury carmaker following its purchase by for $1.4bn in 1989, Mr Callum indicated that there had frequently been tensions in the relationship. He disclosed that, in spite of Jaguar management denials at the time, the X-Type small Jaguar—sales of which have fallen far below expectations—was essentially designed in Detroit and presented as close to a fait accompli to reluctant and engineers at Jaguar’s Whitley centre, near the Midlands city of Coventry.

I never knew this: I was suckered in by the press reports that this was a British effort.
   But it makes complete sense. Ford is known for being less than competent on a number of its moves in Dearborn. The X-type is a pastiche of a Jaguar, which Jag itself was unlikely to create. You didn’t need a spiritual medium to tell you that it fell short of the Audi A4 and BMW 3-series in terms of desirability. And ’s predecessor, the late Geoff Lawson, said he wanted each Jaguar model to have a unique ‘face’—so why was the X-type a mini-XJ6 in looks? Now we know.
   When you think about it, the X-type platform could be a useful basis for a mid-sized Tata, though legally there are hurdles.
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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