Jack and Aston Martin V8 Vantage Monaco street signs
Jack Yan: the Persuader blog
  Click here to go to home pageWhat I stand forMy stuffWhat others have recently saidMeet some of the coolest folks I knowDrop me a line Visit my workplace
> My stuff > The Persuader Blog


Now, there’s a Lucire in Thailand 

I’ve had to keep this under wraps till today, but since we’re about three weeks from launch, I now have permission to let you all know of this nice development at Lucire: the launch of a new magazine, Twinpalms Lucire, for a specialist market in .
   It’s been such a smooth process working with Miguel, who has done a huge load of work on the new print . And I take my hat off to Twinpalms Phuket, which has been very accommodating of our own wishes. The Twinpalms appears first for various historical and contractual reasons.
   Richard Machado’s first shoot for , ‘Papillon’, re-appears on the cover.
   If you look inside the magazine, Miguel is very much a proponent of the Swiss grid and is the main . It’s very different in feel to Lucire in other countries, but I still love what he has done. It’s a classy, elegant production.
   There are plenty more articles saved up for the next issue, too. We plan on the title being six-monthly.

Lucire launches in Thailand

International collaborates with Twinpalms Phuket and Asia Design Consultants for latest country

Lucire, the international fashion magazine headquartered in New Zealand, has announced that it has collaborated with the Twinpalms Phuket resort and Asia Design Consultants Ltd. to see an extra print edition in Thailand.
   Twinpalms Lucire launches February 20 with 5,000 copies distributed through the Surin Beach, Phuket resort and its sister properties.
   The magazine has features on , lifestyle and travel, with a lesser emphasis on beauty when compared to Lucire’s other print editions.
   Miguel Kirjon of Asia Design Consultants oversaw the production and editorial mix, in collaboration with Lucire founder and publisher Jack Yan, deputy editor Sylvia Giles and assistants Dominique Whittaker and Ashleigh Berry.
   Many of the Lucire articles had been commissioned by Laura Ming-Wong, the magazine’s editor in New Zealand.
   Mr Yan says, ‘This is another small step in growing the Lucire , targeting it at an aspirational audience that says, “I want to be a step ahead.” We’re confident that the Twinpalms audience will love our mixture and approach to fashion and lifestyle reporting.
   ‘I’m also delighted that Miguel has created a unique look founded in the Swiss school of design. It’s very different from the home edition and it’s a classy production.’
   In addition to its design direction, Mr Kirjon has commissioned many additional, original articles for the Twinpalms’ side of the magazine.
   Twinpalms Phuket is a member of Small Luxury Hotels of the World, one of the most exclusive collectives of hotel properties internationally. The resort is privately owned, with a private beach club and an enviable location next to Millionaires’ Cove.
   Lucire started as an online fashion magazine in 1997 and is notable for having diversified into print, rather than adopt the print-to-web approach of its competitors. Its Webby-nominated website remains a popular destination for fashion leaders, while the print magazine is regarded as a luxurious and socially responsible publication.
Post a Comment  Links to this post

Comments: Post a Comment

Links to this post:

Create a Link




Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

Quick links

Surf to the online edition of Lucire
  • More ramblings at the Lucire Insider blog
  • The Medinge Group
  • Jack Yan for Mayor
  • My Facebook page
  • Follow me on Twitter
  • My Vkontakte page
  • Book me for public speaking
  • Contact JY&A Consulting on business projects
  • Check out fonts from JY&A Fonts
  • Add feeds

    Add feed to Bloglines

    Individual JY&A and Medinge Group blogs

  • Lucire: Insider
  • Summer Rayne Oakes
  • The Medinge Group press room
  • Detective Marketing
  • Amanda van Kuppevelt
  • Delineate Brandhouse
  • Paolo Vanossi
  • Nigel Dunn
  • Pameladevi Govinda
  • Endless Road
  • Avidiva news
  • Johnnie Moore’s Weblog
  • Steal This Brand Too
  • The Beyond Branding Blog
  • Ton’s Interdependent Thoughts
  • Partum Intelligendo
  • Right Side up
  • Headshift
  • Goiaba Brazilian Music
  • Jack Yan on Tumblr (brief addenda)

  • +

    Previous posts

  • Levi’s Project 501 competition launches today on L...
  • Newspaper exaggerates Sarkozy’s spending, minimize...
  • Citroën pokes fun at genocidal dictator, apologize...
  • Wellington brand bloggers unite
  • Are US Jaguar dealers’ objections to Tata founded ...
  • Car ownership rates say less about our affluence
  • Sir Edmund Hillary, paradigm-shifter: who is next?...
  • Tata Nano—the Rs. 1 lakh car revealed
  • Best quote on the new Xerox logo
  • Signs that GM appreciates branding

  • Donate

    If you wish to help with my hosting costs, please feel free to donate.