It’s amazing that I could provide any words of wisdom to someone like Jeff Fisher, a Portland-based branding expert in his own right who has authored the new Identity Crisis: 50 Redesigns that Transformed Stale Identities into Successful Brands. But Jeff, in his immodesty, came to me for some, and they appear in his new book, along with quotations from Jack Anderson of Hornall Anderson, Sean Adams of AdamsMorika, Bob Domenz of Avenue, Tony Spaeth of Identityworks, Debbie Millman of Sterling Brands, design educator and author Robin Landa, Robynne Raye of Modern Dog Design Co. and Mark E. Sackett of Reflectur.
   It’s very US design-focused, but from what I know of Jeff (this is not a book review—I have only seen the teaser pages, viewable in PDF), it should be excellent. He’s been blogging from his space for quite some time, and you always know you get good value from him.
   While his own firm Jeff Fisher LogoMotives’ work is in there, it’s certainly not a brochure, as he has mixed it with other case studies.
   The US$35 his publisher is asking seems a reasonable price for a hardcover title that should give designers, in particular, inspiration as they deal to their side of the rebranding equation. Go to Amazon and it’s just a little above US$23. On shelves October 27.

Tags: design, graphic design, rebranding, branding, book, Jeff Fisher Posted by Jack Yan, 23:10  permalink

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