Jack and Aston Martin V8 Vantage Monaco street signs
Jack Yan: the Persuader blog
  Click here to go to home pageWhat I stand forMy stuffWhat others have recently saidMeet some of the coolest folks I knowDrop me a line Visit my workplace
> My stuff > The Persuader Blog


Jeff Fisher releases new book on redesigns 

It’s amazing that I could provide any words of wisdom to someone like Jeff Fisher, a Portland-based branding expert in his own right who has authored the new Identity Crisis: 50 Redesigns that Transformed Stale Identities into Successful Brands. But Jeff, in his immodesty, came to me for some, and they appear in his new book, along with quotations from Jack Anderson of Hornall Anderson, Sean Adams of AdamsMorika, Bob Domenz of Avenue, Tony Spaeth of Identityworks, Debbie Millman of Sterling Brands, design educator and author Robin Landa, Robynne Raye of Modern Dog Design Co. and Mark E. Sackett of Reflectur.
   It’s very US design-focused, but from what I know of Jeff (this is not a book review—I have only seen the teaser pages, viewable in PDF), it should be excellent. He’s been blogging from his space for quite some time, and you always know you get good value from him.
   While his own firm Jeff Fisher LogoMotives’ work is in there, it’s certainly not a brochure, as he has mixed it with other case studies.
   The US$35 his publisher is asking seems a reasonable price for a hardcover title that should give designers, in particular, inspiration as they deal to their side of the rebranding equation. Go to Amazon and it’s just a little above US$23. On shelves October 27.

Tags: , , , , ,
Post a Comment  Links to this post

Comments: Post a Comment

Links to this post:

Create a Link




Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

Quick links

Surf to the online edition of Lucire
  • More ramblings at the Lucire Insider blog
  • The Medinge Group
  • Jack Yan for Mayor
  • My Facebook page
  • Follow me on Twitter
  • My Vkontakte page
  • Book me for public speaking
  • Contact JY&A Consulting on business projects
  • Check out fonts from JY&A Fonts
  • Add feeds

    Add feed to Bloglines

    Individual JY&A and Medinge Group blogs

  • Lucire: Insider
  • Summer Rayne Oakes
  • The Medinge Group press room
  • Detective Marketing
  • Amanda van Kuppevelt
  • Delineate Brandhouse
  • Paolo Vanossi
  • Nigel Dunn
  • Pameladevi Govinda
  • Endless Road
  • Avidiva news
  • Johnnie Moore’s Weblog
  • Steal This Brand Too
  • The Beyond Branding Blog
  • Ton’s Interdependent Thoughts
  • Partum Intelligendo
  • Right Side up
  • Headshift
  • Goiaba Brazilian Music
  • Jack Yan on Tumblr (brief addenda)

  • +

    Previous posts

  • Have you flipped a Ford … lately?
  • Open source is nothing new
  • Make poverty history, Ladybrille- and Lucire-style...
  • Shout-out to Mark Di Somma
  • Help us find the Face of Air New Zealand Fashion We...
  • Not for sale
  • Napoleon Perdis seeks new face for ’08
  • Remembering 9-11: what were you doing on September...
  • Dame Anita Roddick DBE: leadership is about humani...
  • Lucire ‘Insider’ blog débuts

  • Donate

    If you wish to help with my hosting costs, please feel free to donate.