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Jack Yan: the Persuader blog
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Shout-out to Mark Di Somma 

While I can’t publicly talk about the proceedings for BrightStar’s inaugural location marketing and place branding conference (at which there have been some great speakers)—they’re reserved for the paying attendants—I will note that it was a pleasure to finally meet Mr Mark Di Somma in person.
   Mark and I have known each other virtually since the early 2000s, when we were the original contributors to Allaboutbranding.com, Christine Arden’s brilliant branding resource. But despite living in Wellington, we actually never met.
   Mark’s a brilliant speaker and I like the guy more since everything he said was in agreement with my views on branding: that it is a participatory and engaging exercise. He blogs, too.
   I’m back to chairing the conference in the morning: so this is what nine to five feels like.

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Thanks for the heads up on Mark Di Somma!

My brief bit of reading on his site is enough to get my curiosity up.

I need to get out more!


Keep creating,
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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