Two remarks about New Zealand marketing: the simple things can be missing. Don’t get me wrong: Kiwi advertising (as opposed to marketing overall) is pretty smart, but I think in our pursuit of the higher context, we miss the lower ones sometimes.
The Breeze, a Canadian-owned radio station here, has been running TVCs of late. Obviously getting people to tune in. The only thing: the ad does not show the FM frequency. Nor does it tell us the website. Sure I can Google away, but I would not mind if a commercial got me past the desire part into action. The last time these guys ran a TVC that I remembered the frequency from, it was called Radio Windy 89, and the frequency was, you guessed it, 890 kHz, on AM.
Ah, stuff it, I’ll just continue listening to Groove 107·7 FM. None of that emo crap.
Meanwhile, since smoking indoors is illegal here, at least at work, it’s commonplace for folks to go outside. But if your company is the Body Shop, it looks out of place. One of my interns has the image on her cell after I encouraged her to shoot it. Smokers outside the Body Shop might not be the right message for the brand—and is a good example where, maybe, a smokers’ room or area might be a good thing. It’s also a strong example of where brand-thinking could be a good place to start when it comes to marketing matters. Posted by Jack Yan, 05:53
I notice the lack of freq on The Breeze ads. Never listened to it and thanks to their ads probably never will!
I definately agree that employers should think about how it looks when people smoke outside their workplaces in uniform. I would not want to be served by someone who smells of fresh cigarette, especially in a place like the Body Shop...what if they're going to help me choose makeup and are touching me with their smoky fingers?Post a Comment
Links to this post:
NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.
Individual JY&A and Medinge Group blogs
DonateIf you wish to help with my hosting costs, please feel free to donate.
Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter.