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Aston Martin, a division of LVMH Moët Hennessy Louis Vuitton 

It’s not quite official: Moët Hennessy Louis Vuitton SA has bought from , beating out ’s consortium. The Ford Motor Co. will reportedly retain 15 per cent interest, according to Dow Jones, who said Auto Bild will break the story over the weekend (referred to us by Autoblog).
   As mentioned last year, I think this is a great idea from a capital POV, and Aston might be quite at home in a -oriented structure rather than a sugar or shipping family or oil company. The expertise seems to be there at LVMH, and for this reason, I doubt there will be a repeat of the 1970s and 1980s when Aston Martin was passed around like a hot potato.
   However, whether Aston Martin will last as long under LVMH’s stewardship as compared to Ford’s is open to question. Will partnerships for be retained? Will the testing procedures be as thorough? But if it works, it will say something about using to lead , rather than industrial processes.
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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