[Cross-posted] Damn, why weren’t the Bikini Bandits in force when I was last in København? I even was there on graduation day and for midsummer, with drunk students all over town.
I wondered if this was real. As my friend Ian points out, the name of the trafﬁc cop is too fabulous to have been made up. But the reality is that it is part of a governmental campaign to get people obeying the 50 km/h speed limit. Sorry! Scandi is not as liberal as people think!
As a viral campaign, it has its merits. It may be very base, appealing to sexuality, but every 50 km/h sign is a trigger to the campaign. Outdoor advertising need not get raunchy: just showing the model’s face (as with the website) can work.
While I enjoy the campaigns in New Zealand, which play more on shock value and horror—the road toll here is very high for a small country—I have to wonder if a positive, viral campaign, with a downloadable video, might work. The speed limit is the same for residential areas and the city, so even passing it around here might work, especially for high-risk 15- to 25-year-old males. Posted by Jack Yan, 06:14
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