Light relief after a heavy day: there is a site called Blanks on a Blank, inspired by Snakes on a Plane. The idea: create your own movie with a variation of the theme. The Lions on a Bus short at the beginning hits on the idea, and is particularly well done.
   Now, this is the sort of marketing that New Line itself should have sanctioned, and a lot sooner, too. This was just what it needed when Snakes’ Google hits were heading south not that long ago, and to involve people—just as they hyped the film in the blogosphere to begin with.
   Deadline is August 3. Posted by Jack Yan, 04:54  permalink

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