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Jack Yan: the Persuader blog
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3.7.06

Keep me peepin’ 

My 300th post. Am I going to do something heavy, addressing globalization and the rag trade, and link it all back to automobiles and brands?
   Um, no. I’ve decided to write something pithy today, and it is very much something that came via the .
   When surfing a while back, I came across 25peeps.com, which shows 25 people with . If you want that person to stay, then you click on their image (mine’s of me holding a camera, a version of the one above left). I hope you will consider clicking through and clicking on yours truly!
   It says something about and how decisions about are driven by , not big budgets. It also says something that the remaining photos are slightly sexual in nature—it wasn’t like this when I first signed up via Dannie Jost’s blog.
   I know I could complain here about how we are driven by , and we only get the Web 2·0 that we deserve, one which reflects our values. But that could be another post. For now, I’m hoping we can redress the balance, at least for a wee while.

Update: Mike at Citizen Brand is on 25peeps.com now as well. Click here to go to the site with his referral URL, and his photograph is at left. (Mike, I apologize for poaching your image but I hope it will help your remaining on 25peeps.com.)
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Comments:
I am finally figuring out this Web thing, thanks to you. I am even considering many of your ideas for my own business website.  
BlackOps, please feel free to take what you require as all the techniques here are reasonably public. If you scroll down to the bottom and look to the right-hand column, I signed up to a lot of sites when I began this blog to get me some links. And 25peeps, though I signed up in April, could be a good way to generate a bit more traffic.  
Thanks Jack..3000 messages a week. now that is alot. i used to get about 30 a day. but now i only get a dozen or so. blogs are way more fun.

and i too was sad to hear of the death of Theodore Levitt. but i only discovered 'globalisation' through the activist community around 2000. I'm now helping a Prof. write a book on it in terms of standardisation.

kind regards

Craig Bellamy  
Hi Craig: thanks for popping by. That 3,000 does include the spam, but that still leaves an awful lot of newsletters that people have put me on because of my work over the years. I really need to unsubscribe from many of them.
   Blogs, and the whole Web 2·0 phenomenon, have me more excited, as I see them as mainstreaming the promises made with Web 1·0.
   Globalization and standardization would be excellent topics to do a book on—I see the guts of standardization, but each nation still tends to be swayed. For example, while in Melbourne, Avis gave me a Holden Astra Classic, a Polish-made car with wind-up windows. You can still sell (new) cars with wind-up windows in some countries in Europe, the Americas and Australia, but I doubt it would wash in Japan and New Zealand.
   Not sure if your book would cover those examples, but that came to mind as I read your words.
   I’ll be sure to revisit your blog—I really enjoy what you have written there.  
Thanks Jack, because of you I have begun to REALLY explore the possibilities of advertising and branding. I will take your advice as well regarding the 25peeps.  
BlackOps, it is my pleasure. If you want some deeper reading, I have some more papers on this site, though I don’t discuss blogs in a big way in them.  
Hi Jack! just clicked through 25peeps to get here...
Great way to promote your blog, but I gotta tell ya, when I entered the website... some of the other 24 contestants who were scantily clad made it really really difficult to click through to you first :)

kia kaha e hoa -- JJ  
Cheers, James. I have to admit I had to click some of them. Funny how the human brain works. We are happy, we have wonderful women in our lives, and yet the click of the mouse is just too easy. I can’t criticize anyone for doing the same, but it is kind of sad that we humans can be so easily swayed.
   Three months ago, it wasn’t so bad. There were regular people on there. Give it another three months, and it will all be soft porn.  
Hi Jack! It took me a few clicks until I got you on 25peeps. Had to. I did not get distracted by the more sexy portraits... however the last thing that I expected is that you would post a headshot of yourself like the one I have on my Skype...
At this point I am rather curious as to how you are using the web (there is no web 2.0 as far as I am concerned). The evolution or devolution of 25peeps will also be interesting to observe, however I am not quite so sure that I can identify the issues here. I am glad we are somehow all in this leaning and exploring trip that the internet is enabling.
In my view the convergence of ICT is enabling a whole lot of paradigm shifts and creating new paradoxes. This to me is all fun and games.  
Dannie, in many ways I agree that there is no such thing as Web 2·0. I use it as a convenient moniker, but really, “Web 2·0” is really the fulfilment of the promise of the original World Wide Web.
   The differences may be (a) the mainstreaming of those activities; and (b) an apparent, though perhaps not real, renaissance in web interest in terms of financial markets (after a crash brought on by the same in the late 1990s and early 2000s). The reality was that the web applications kept evolving and developing, regardless of what Wall Street was doing.
   The ICT convergence is fun, and I see it as part of a natural evolution—and through that, you are right, there are paradigm shifts as we discover (or rediscover) things to do with the technology.  
I clicked you from 25 peeps - you're right, way more sexy  
You're right - some of the ladies on 25 peeps look positively del.icio.us  
At this rate, I just know the site will become soft porn in a few months, Dennis!  
As of today, I am off 25 Peeps and made my way into its Hall of Fame. It was fun while it lasted, and I met a lot of great people there—typically wonderful Web 2·0 networking. To Lynn, Shane, Atul: it was a pleasure meeting you, and I will pop by your blogs from time to time.  
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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