The Snakes on a Plane phenomenon continues to grow, as people take more photographs in a tribute to the yet-to-be-released ﬁlm. We’ve had had T-shirts, blogs, sound ﬁles, logos and general mayhem on the blogosphere about this Samuel L. Jackson movie—in which copies of Lucire can be found in the seat pockets. (You’ll probably have to see the ﬁlm to spot them, as I didn’t see them in the ﬁrst trailer.) Earlier this week, Jacqueline Passey posted a picture of her being attacked by plastic snakes as she ﬂew back from Costa Rica. She is not alone: Flickr is ﬁlling up with them.
Google references for the search “Snakes on a Plane” are at 6,020,000 today, up c. 1,500,000 from March 4, though between that date and now I had seen 8,000,000. The Toronto Star wondered yesterday if the movie could jump the shark before its August release. It is not the ﬁrst time that Snakes’ Google hits have slipped.
It does appear that this brand is being driven more by the public than the studio—which has used a logo from a fan, incorporated a line suggested by another, and has shot ﬁve extra days’ footage due to internet buzz. So if New Line expects to keep the buzz going, it needs to work with the same people to spread the word. The teasing may need to begin now with the studio’s sanction, with fans mounting their own campaigns, with as much informality as possible.
How about it, New Line? Be radical and release some materials so we can go and do your promotion for you? A press release to say you won’t sue if these materials were used around the web and in other media? Maybe even letting me market the ﬁlm in my magazines, since they are on the plane? It could be the most memorable movie-marketing campaign this decade, sparking a new trend in promoting ﬁlm.
Del.icio.us tags: Snakes on a Plane | marketing | promotion | teaser Posted by Jack Yan, 10:13
Interesting comments especially at the end asking them to release more marketable materials...
I think one of the interesting thing is people marketing the movie on their own.
--RC of strangeculture.blogspot.com
You'd think that New Line would be all OVER your suggestion considering how much money they would save. Why not ask your fans to do all your promotion for you?
By the way, nice blog. I'm adding you to my blog links. :)
RC: the irony is none of us know if the ﬁlm is any good—and the ﬁrst trailer looks horrible. However, it would be a novel way to prevent this movie from jumping the shark before it’s released.
Nicole, thank you so much! I am enjoying your blog a lot, too. (Especially that Dodge Ram post but I could not think of a witty comment.)
I was just saying to my wife the other day that the movie seems almost beside the point now. Maybe the prerelease hype will morph into a Rocky Horror-type phenomenon, with people yelling back at the screen and throwing rubber snakes?
Also: Snakes on a Brain.
I agree, Wade. It’s suffered two declines in Google now. And August is a long way away for the hype to continue. Something novel needs to happen to sustain interest, otherwise Snakes will fade.
Google count: 9·7 million for “Snakes on a Plane” as of today.Post a Comment
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