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> My stuff
> The Persuader Blog![]() |
29.4.06 ‘Get those **** snakes on the **** plane!’![]() January 19: 96,900 (blogs; plus original mainstream media coverage after Wired) February 1: 461,000 February 5: 380,000 February 15: 176,000 March 25: 880,000 (after news of extra footage) April 3: 4,270,000 April 8: 6,020,000 April 17: 9,700,000 April 28: 5,390,000 Addenda after this post May 5: 4,360,000 May 18: 2,820,000 June 2: 4,570,000 June 4: 0! (See here!) June 10: 2,600,000 July 2: 4,950,000 August 4: 11,700,000 August 18: 18,900,000 August 20: 40,400,000 August 21: 47,400,000 August 22: 56,200,000 August 24: 67,500,000 August 25: 60,900,000 August 30: 54,800,000 September 3: 39,400,000 So, either New Line gets radical on the marketing, as I stated earlier, or reschedule the film (for earlier). Or get out an additional trailer out as soon as possible, so that conversation restarts. While 5·4 million references to Snakes on a Plane (in quotes) is higher than when the blogosphere first talked about it, the downward trend is noticeable. People are having less fun with Snakes on a Plane, and this film, given its B-movie premise, needs to be fun, involving and conversation-generating in every respect. In fact, let mainstream media carry ads for free as teasers. Every publication will have unsold ad inventory at some time, so provide some artwork for us to download to fill gaps—and let us behave like the bloggers! Convergence of media! (We would even consider it for our magazines, for the heck of it, though this last issue was packed.) I also learned from Roadshow here in New Zealand that we won’t even see it till November (October 5 in Australia), by which time the hype will well and truly be over. So: get those **** snakes on the **** plane! Del.icio.us tags: Snakes on a Plane marketing Posted by Jack Yan, 01:30 ![]() ![]() Comments:
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NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010. Quick links![]() Add feeds
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