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Snakes on a Plane strike back 

Thanks to Andrea Weckerle’s comment on this blog, I have learned (through Rick Klau’s blog) that is shooting , because of fans. The has been talking about this starrer about an attack on a plane for over half a year, with s in the seat pockets (OK, they haven’t been talking about the latter bit), so much so that is filming for five extra days and adding in more gore and nudity.
   And, word has it at The Hollywood Reporter, Sam might even say the line that was cooked up by one fan: ‘I want these motherf***ing snakes off the motherf***ing plane!’ (To hear the all the cussing, click here for a mock trailer or see the film.)
   I don’t know if New Line has approached the for this material, or if it’s all -covered, but in essence this is (if I understand the term correctly—or, as Johnnie Moore says, it may be wide open to interpretation).
   Whatever the case, the news has reinvigorated interest in the . Reinvigorate? Yep: in early February, it looked as though the whole Snakes on a Plane thing had peaked, despite sites such as Snakes on a Blog and folks doing cups and T-shirts at Cafépress. People weren’t using the term to mean or ‘C’est la vie,’ as was desired by some, including entries into the Urban Dictionary. It was just a fleeting thing that haunted geekdom for a while after a Wired magazine article.
    references had risen that month from 96,900 (January 19) to 461,000 (February 1). But from that point, they began to fall: 380,000 on February 5 to 176,000 10 days later.
   So what is New Line to do? Since the whole history of Snakes on a Plane has been unconventional, they listened. Listened to fans who had not even seen the film but were intrigued by the daft name. And they actually did something they thought fans would like. Even the film’s is from a fan, reports The Daily Telegraph. Google references sit on 880,000 today. People power, boosted by the .
   New Line, if you are out there, I would ask one of the passengers beat the crap out of a ‘motherf***ing snake’ with a Lucire. Check the contract: I don’t need them returned.

Del.icio.us tags: Snakes on a Plane | Samuel L. Jackson | movie | film | brand | blogosphere | Lucire | fans | open source | Creative Commons | New Line | teaser | hype | marketing | promotion | humour | brand evangelism
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Update: a “tipping point”? Google records 4,270,000 references for “Snakes on a Plane”.  
Have you seen the Snakes on a Plane shirts that Scary Lion has? They're pretty rad.  
I appreciate the heads-up, Anonymous, though didn’t I see this comment at a few other Snakes on a Plane posts?  
Anonymous, I got another ad from you in my comments today. I’ll tolerate your first one here but these extra ones seem like spam—and I would have to say caveat emptor.  
Now at 9·7 million Google hits as of today, but slightly less activity at Technorati for the meme.  
Slipped to 6·5 million on a casual visit last week; now at 5,390,000. Either the marketing needs to formally begin, or the film release needs to be brought forward.  
Dropping more: 4,350,000 as of today.  
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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