Jack and Aston Martin V8 Vantage Monaco street signs
Jack Yan: the Persuader blog
  Click here to go to home pageWhat I stand forMy stuffWhat others have recently saidMeet some of the coolest folks I knowDrop me a line Visit my workplace
> My stuff > The Persuader Blog


The top 10 most wit’-it g’d-up dope brands 

The BrandXpress Blog has a post on the top 10 for 2005—as far as American are concerned, surveyed by Energy/BBDO. And it differs from the lists from the Medinge Group, brand experts at Brandchannel, and the Landor end-of-year survey I’ve covered.
    is tops, followed by and . These do not really surprise me: each has made an effort to lead in their fields, and Adidas seems to come off with less “hard sell” than Nike. My theory is that that turns modern off, but the fact Nike came fourth frustrates that. However, some BBDO folks actually agree with me—which is good, as my theory comes from my own, earlier Gen Y research, which I hoped would have some similarities to research on today’s teens.
   A big surprise is ’s showing in fifth. Once upon a time, young people protested against and banned this brand for the poisoned baby fiasco. But it seems that hatred does not get passed on from generation to generation.
   Cadbury, , M&Ms and Kodak—the last is hardly a in my book—round out the top 10.
   There’s no or here.
   Also insightful were the changes since 1995. Back then, Coke led, and Nokia was not to be seen. was fifth but it has since fallen into being —no more multi-million-dollar helmed by Michael Jackson. Colgate, Disney and Reebok were present.
   These surveys are perhaps useful from the point of view of figuring out what has . , sophistication and even the impression of wholesome seems to have helped the 2005 top 10, lessons to bear in mind when this group becomes even more affluent in a few years’ time. The old ways, put simply, do not work—something many and authors have been saying for many, many years. Of course, that’s too hard for the to accept, holding on to their copies of post-war marketing books.

Del.icio.us tags: branding | brands | teenagers | teen | marketing
Post a Comment  Links to this post

Comments: Post a Comment

Links to this post:

Create a Link




Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

Quick links

Surf to the online edition of Lucire
  • More ramblings at the Lucire Insider blog
  • The Medinge Group
  • Jack Yan for Mayor
  • My Facebook page
  • Follow me on Twitter
  • My Vkontakte page
  • Book me for public speaking
  • Contact JY&A Consulting on business projects
  • Check out fonts from JY&A Fonts
  • Add feeds

    Add feed to Bloglines

    Individual JY&A and Medinge Group blogs

  • Lucire: Insider
  • Summer Rayne Oakes
  • The Medinge Group press room
  • Detective Marketing
  • Amanda van Kuppevelt
  • Delineate Brandhouse
  • Paolo Vanossi
  • Nigel Dunn
  • Pameladevi Govinda
  • Endless Road
  • Avidiva news
  • Johnnie Moore’s Weblog
  • Steal This Brand Too
  • The Beyond Branding Blog
  • Ton’s Interdependent Thoughts
  • Partum Intelligendo
  • Right Side up
  • Headshift
  • Goiaba Brazilian Music
  • Jack Yan on Tumblr (brief addenda)

  • +

    Previous posts

  • Déjà vu: it’s the 1970s again
  • If you have a problem, if no one else can help, an...
  • For whom everything sucks
  • Now we can talk
  • Malaysian heat and Qatari Frost
  • CSR in the SAR
  • Slowly, gently
  • Remembering Corgi’s glory days
  • A pledge to change the business world
  • Gore: ‘we face … a planetary emergency’

  • Donate

    If you wish to help with my hosting costs, please feel free to donate.