This link was forwarded to me by writer Simon Young. I tried to get a pledge going a few years ago, without much success. This one looks better on the first page. Shel Horowitz proposes:

I believe that if I can get 25,000 business leaders—25,000 people to make a commitment to spread the ideas in Principled Profit: Marketing That Puts People First, that we can change the culture of business. Following the ideas expressed in the book The Tipping Point, and the story of the 100th Monkey, I feel, deep in my heart, that once a critical mass embraces the idea that high ethical standards are not only possible, but actually more profitable, society will change.

   I have signed up, as there are things I can do to help, though after I clicked on the ‘Submit’ button, I got a page trying to sell Mr Horowitz’s books. I’d rather not have seen that. I have my own ways of getting the word out that I feel comfortable with—and this is one of them. It’s also why I don’t turn this blog into a big spiel about my books or products (other than my involvement in “a day in the life of”).
   Criticism aside, let’s see if it has any effect. I hope it has the desired effect—it might even begin to inspire systemic changes in business. Posted by Jack Yan, 11:27  permalink

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