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The invisible Tory 

I caught up tonight with Lucire web editor Simone Knol, who has been vacationing in her native for the last three weeks (I collected her from the airport). Mon and I got on to the topic of (not sure how) and neither of us could remember who the leader of the is. Thatcher, Major, Hague—and our recollection ceased. She may live there, but I have less excuse: I helped the in 1997, and still hold a passport.
   I assume this is due to taking over much of the territory, so much so that the party remains anonymous during the campaign. Ah yes, —it just came to me. Now, who is the current guy? (No need to tell me, for I will Google straight afterwards.) The conclusion: the lacks , symbolism and —not just .
   Finding its true origins and reminding people that it can do its traditional areas better is one thing; finding someone enough to counter the spin of the current government is another. A comprehensive may be a way to get ahead, taking on some of the angles usually handled by Labour.
    will provide all three elements—the differentiation, symbolism and communication—of the , connecting with a more no-nonsense —I mean, voter—of 2009–10. While the , the Rt Hon , can be accused of being a ‘political kleptomaniac’ (’s words), there’s not much Labour can do against a slimmed-down Conservative Party that bands together behind this idea. The trouble is the usual that afflicts most —something that Mr Blair had to confront before he took his party to victory in 1997.

Del.icio.us tags: UK | Conservative Party | Tories | Labour | Tony Blair | politics | campaign | elections | transparency | brand | branding
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PS.: Yes, Google has set me right on Iain Duncan Smith and Michael Howard.  
Struth, it’s some bloke called David Cameron. The Tories need to do serious marketing overseas. Even Gerry Adams got to see Bill Clinton in the 1990s.  
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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