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Marketing directors’ first 100 days: the report 

First 100 Days, where my friend and colleague Tim Kitchin contributed, has released its report (by Oxford Strategic Marketing and Hunter–Miller). It’s about what do in their first 100 days on the job, and reveals dos and don’ts to aid their chances of longer-term success. There was a total sample of 75 (25 interviews, 50 further subjects in a second test) and the results draw parallels with ’s Good to Great research which I mentioned at Beyond Branding earlier this month.
   Collins’s , as detailed in the report:

• displayed “a compelling modesty, are self effacing and understated”;
• were “ambitious first and foremost for the company, not themselves”;
first got the right people in the business before figuring out where to drive it.

   Marketing directors have similar recipes for success. The report can be downloaded here. The First 100 Days blog is welcoming comments.
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thanks for the plug!

the most valuable thing for marketeers is to hear the testimony of others on what they did 'right and wrong', so comments are indeed most welcome over at www.first100days.co.uk!

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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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