First 100 Days, where my friend and colleague Tim Kitchin contributed, has released its report (by Oxford Strategic Marketing and Hunter–Miller). It’s about what marketing directors do in their first 100 days on the job, and reveals dos and don’ts to aid their chances of longer-term success. There was a total sample of 75 (25 interviews, 50 further subjects in a second test) and the results draw parallels with Jim Collins’s Good to Great research which I mentioned at Beyond Branding earlier this month.
   Collins’s CEOs, as detailed in the report:

• displayed “a compelling modesty, are self effacing and understated”;
• were “ambitious first and foremost for the company, not themselves”;
• first got the right people in the business before figuring out where to drive it.

   Marketing directors have similar recipes for success. The report can be downloaded here. The First 100 Days blog is welcoming comments. Posted by Jack Yan, 12:49  permalink

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