Jack and Aston Martin V8 Vantage Monaco street signs
Jack Yan: the Persuader blog
  Click here to go to home pageWhat I stand forMy stuffWhat others have recently saidMeet some of the coolest folks I knowDrop me a line Visit my workplace
> My stuff > The Persuader Blog


‘Washes whiter’ is a claim of the past 

After World War II, indices were developed to show how an was. The use of plastics was one indicator—and scored poorly on that front. It didn’t use the level of that “advanced” economies did.
   India, these days, is having the last laugh. It has a growing , it is , and right now, its industry has reformed enough to adopt as part of the messages it’s using for even some large .
   The cynics among us can ask how real is, or if all this is merely lip service, but the fact remains that the Indian is receptive to the concepts. In addition, India seems to have “mainstreamed” , unlike the west, which still touches upon it.
   In India, Surf is the best known adopter of a CSR message in its , encouraging the saving of water, rather than telling people that it washes whiter. In The Economic Times, Grey COO Ashutosh Khanna said, ‘ … agree that communication to social by corporates has evolved as an effective advertising tool, more than a mere obligation.’
   It is a position I have maintained all along, whether in Beyond Branding or any of my other works, including Lucire. And if India is shown to be sincere—after all, its Infosys did win a Medinge Brand with a Conscience award—then I have to say advertising is another area where the nation is leaving the west well behind.

Del.icio.us tags: CSR | Branding | India | Social responsibility | Environment
Post a Comment  Links to this post

Comments: Post a Comment

Links to this post:

Create a Link




Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

Quick links

Surf to the online edition of Lucire
  • More ramblings at the Lucire Insider blog
  • The Medinge Group
  • Jack Yan for Mayor
  • My Facebook page
  • Follow me on Twitter
  • My Vkontakte page
  • Book me for public speaking
  • Contact JY&A Consulting on business projects
  • Check out fonts from JY&A Fonts
  • Add feeds

    Add feed to Bloglines

    Individual JY&A and Medinge Group blogs

  • Lucire: Insider
  • Summer Rayne Oakes
  • The Medinge Group press room
  • Detective Marketing
  • Amanda van Kuppevelt
  • Delineate Brandhouse
  • Paolo Vanossi
  • Nigel Dunn
  • Pameladevi Govinda
  • Endless Road
  • Avidiva news
  • Johnnie Moore’s Weblog
  • Steal This Brand Too
  • The Beyond Branding Blog
  • Ton’s Interdependent Thoughts
  • Partum Intelligendo
  • Right Side up
  • Headshift
  • Goiaba Brazilian Music
  • Jack Yan on Tumblr (brief addenda)

  • +

    Previous posts

  • Evangelizing the James Bond brand
  • A hello of sorts
  • The brand wiki
  • Monkey business
  • We were nice people (for two weeks after 9-11)
  • The selling of prejudice
  • Whatever you do, don’t mention the war
  • Bin Laden’s tapes: the virtual firm’s press release...
  • Post number one

  • Donate

    If you wish to help with my hosting costs, please feel free to donate.