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Rebranding Britney: it can be done 

[Cross-posted] With all the negative attention that gets, is it a good time to be marketing her Believe fragrance? It’s what we’ve alluded to in ’s beauty article online today.

Britney Spears in happier times, as covered in Lucire in 2002.
   We hope Ms Spears will get well—and that the lay off her a little. Unfortunately, the Britney is worth hundreds of millions of dollars per annum, thanks to an appetite out there for negative news on the .
   There’s a valid argument to say she brought a lot of this on to herself: driving without restraining her child properly in her car, or going out on the town with an absence of underwear.
   Her family is wise to rein in some of this behaviour: her father, Jamie, for example, is selling some of her seven cars and trying to bring Britney back down to earth.
   It’s a double-edged sword. The quirky, inexplicable behaviours she has engaged in have helped up her , and that, in some way, drives the Britney economy. The quieter she gets, the less likely that she stays in the .
   The best thing to do is probably to lie low and come out with a comeback single or album, having herself and finding an that ties in more accurately to how the public is feeling. might give hints on where Britney Spears can herself by the turn of the decade. She can out of her troubles—and she might just have enough clout with the record labels to do so.
   But, if she lies too low, what happens to products such as Britney Spears Believe, bearing her name?
   Answer: they might be able to maximize their investment through . Rather than say that a certain product has been inspired by Britney, go inside her home and show that she is actively working on it during her recuperation.
   ‘Britney gets her act together,’ the headlines might read—and she can slowly begin showing that she is not a victimized pop star but someone prepared to take charge and deal with her problems. Get agreement with her family to do this.
   Make it real—and feed the Britney economy, paparazzi, licensees and the public. By the time she’s ready with her new image and new music, she’ll have based it on two years of more positive press. Her core fans, then older, more sensible themselves, will appreciate a more inspirational Britney.
   In fact, her recent downfall is a good catalyst to this new direction: if there’s one thing the public loves more than a feel-bad story, it’s the turn-your-life-around story.
   Ask . You can do exceptionally well with them.
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You make perfect sense, if I were her dad I'd get you on the telephone. I'd either consider you as a consultant or offer an interview regarding the comeback.  
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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