[Cross-posted] By 2009 or 2010, we’ll see some amazing, swish, but ultimately home-made and favour-using advertising campaigns for small businesses through YouTube. These aren’t corporations targeting the web, nor are they adaptations of ads made for other media. We’ll all marvel, and we’ll consider these campaigns the turning points; how they use the sort of special effects we have seen on The Lord of the Rings and the like. They might even come from unexpected countries, probably nations with strong ad heritages like Brazil, or innovative places like India. The commentators in the MSM will probably condemn them, and the global online audience will lap them all up. The monopoly that so far links big money with great advertising spectacles will be broken forever. Posted by Jack Yan, 05:47
Call it a hunch, Sy—sometimes it just pays to note these things down so I can be smug in two years’ time with some documentary evidence, rather than be unable to prove it.Post a Comment
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