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Mazda risks MG bringing up the war 

[Cross-posted] We should have some confidence in the under —principally because its competition is worried. The closest rival, the Mk III, in pretty much every respect the better , has spawned a limited edition in the UK to coincide with the relaunch of the TF at last week.
   Limited editions and the British go together like Morecambe and Wise, but this quotation in Motortorque was telling:

“Since the demise of the MG TF and Toyota MR2, there is no longer a defined ‘roadster’ segment within the non-premium sports car market,” commented Mazda UK’s Managing Director Rob Lindley.

    gently reminded people that the previous had died and there were dangers about buying the resurrected car. It’s very subtle, but I am sure that the MD’s statement was geared to do that.
   However, it just shows that Mazda is concerned that a relaunched TF will snap sales up, and there’ll be Brits holding off buying an MX-5 because of the developments at Longbridge.
   I think has been very kind to Mazda given that it could bring up the war … oops, did I just write that? Whatever you do, don’t mention the war.
   I mentioned it just then, but I think I got away with it.
   ‘You started it. You invaded Manchuria.’
   Just kidding. But seriously, the connection could be sold to the British in a , -themed way. After all, the Republic of China was an ally, fighting the Axis powers in the eastern theatre.
   China is not some strange, nation, but one with connections to Britain—including a shared history of sacrifice during some of the 20th century’s darker years.
   I actually don’t recommend this tack, since MG needs to seek younger buyers, not just people with facial hair who watch Fawlty Towers. But I put it out there as an alternative.
   Actually, and —which NAC MG seems to be using—should be the basis of the efforts that should bring younger buyers in, especially those who don’t want to stretch to an MX-5. The fact that the TF is mid-engined must appeal to some.
   It may be a bit of a 21st-century -type audience, but these buyers can grow to plusher models as MG releases them.
   This method is also true to MG’s —value-for-money plus a sense of fun. It is already in the public’s consciousness—one very good reason for owning a brand with positive . I have said this all along about NAC’s smart moves when bidding for the remnants of MG Rover in 2005. It is interesting to see it play out, so far, as I predicted.
   Meanwhile, more recent speculation in the British is about the MG TF’s price, which by most accounts needs to be lower than it was when collapsed in 2005.
   In the blogosphere, , MG’s own blogger and the company’s quality boss, is rightly upset about the negative tone some in the British media have taken. He points out two alternatives in his blog, in some way reinforcing my own points that NAC didn’t have to reopen Longbridge, and that its boss, Yu Jiang Wei, should be applauded for pushing through its restart last week.

PS.: To those who do not know me, I should point out that no malice is intended toward the people of Japan in this post. Most of my Japanese friends know my sense of humour and how I use World War II as part of my jokes.—JY
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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