I think the reason L'oreal can get away with bad type is because as you noted they are very much image. It is their image of a product that will help a women look beautiful and sexy that sells the product, not the wording the gives the real information about the product. With Lucire, this would be different as your product is more about content than image though image plays a part. Lucire must present an image that makes one think the magazine is up-to-date with current fashion and is an attractive magazine i.e. something someone would want to LOOK through.