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17.3.07

Between marketing 

Hop over to Dan Gordon’s blog where he discusses ‘Between Marketing’:

“Between Marketing” or “BM” is , usually but not always advertising, that comes between something I’m doing and something I want to do.

His conclusion: they are -damaging, and would do better by shifting their focus on creating destinations that citizens simply want to go to. I think the best way to do that is to work with consumers, à la Stefan Engeseth’s One principles.
Posted by Jack Yan, 01:25  permalink
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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