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A project with heart 

tree-nationWhile I am referring other people’s sites right now, here’s one that really has some heart. If I may quote Andy’s email:

Tree-nation will plant 8 million in in the shape of a huge heart to fight , and . We will create the in which is one of the poorest countries in the world, and one that suffers the most from and desertification. …
   Our philosophy is to use business enterprise for projects, and make a successful business by making a success of the . And we encourage our members to do the same—imagine if 50% of today’s companies did business by benefiting the environment!
   We have made a virtual map of our park so that each real tree also has a virtual representation of it. The virtual trees all have Tree-Blogs and Profiles so that our can chat and share ideas, photos and messages. So as well as a really unique web site we are offering a great environmentally beneficial product.
   Members have started buying and sending trees to loved ones and dedicating them to all sorts of things.

   Check it out at www.tree-nation.com. It is very Web 2·0: you don’t just buy a tree, you get to interact with others who have. In this respect, it may go further than other ecological projects, and the heart symbology works for me. It also happens to be good for the .
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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