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Jack Yan: the Persuader blog
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You know my name (and how it ends) 

Never mind : the film I really want to see this year is . It’s more than just going to a Bond : if you are my age, or younger, this will be one of those rare times when we will see a new Bond directly based on an novel. It will likely be the last time this will happen, unless Eon loses its mind and decides to do remakes of the other films. (It’s, therefore, a shame the film posters, and I presume the movie titles, don’t say ‘Ian Fleming’s Casino Royale’.)
   Until 1979’s Moonraker—and with the exception of 1977’s The Spy Who Loved Me—all films had their bases in a Fleming , even if most of the 1970s Bonds bore little resemblance to their source material. The moviegoing audience in the 1960s went to the Bonds, with many who had read the already knowing how the story ended. Despite this, the movies still reached a zenith with 1965’s Thunderball, which still holds the records as the James Bond film that got the greatest number of bums on cinema seats.
   In other words, in November and December, many of us will experience something that our parents did: go to a Bond where we know the conclusion. Even though we know the ending, we’ll still savour the experience.
   Then again, is this so novel? We know that any —the Die Hards of this world, for instance—will see the hero prevail. I saw the Richard Chamberlain mini-series The Bourne Identity long before I saw Matt Damon take the role. In fact, if the good guys do not win—such as Terminator 3’s downbeat ending—we leave the feeling low.
   It’s not having to guess the ending that draws us to a film, but following a story, and seeing the dramas and action unfold. Much rather like life, and much rather like .
   It’s knowing a or a behind a company that makes the brand unique and compelling. That draws us in to being a customer or any audience member that happily has a connection with the brand. It’s only human for us to be that way. Hence Snakes on a Plane’s life outside of the movie was compelling: it was part of the legend. And the legend, as audiences found out, was far more compelling than the product itself.
   And when it comes to Casino Royale, the excitement is not because some of us know that the last page in Casino Royale has the word bitch in it. The excitement is knowing there will be a darned good yarn, based on a fairly decent Fleming book. Experiencing the story is more important than knowing the product.
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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