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Jack Yan: the Persuader blog
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Because they’re worth it 

I’ve just had to check with , one of Lucire’s major advertisers, whether I can call my article on the night of L’Oréal Colour Trophy ‘Wake up to L’Oréality’ (some of you may be singing ‘I’ve Got You under My Skin’ right now).
   It is a tricky thing, . On the one hand, a humorous article may be welcome by readers. On the other hand, some of that humour comes at the expense of the client’s , and usually, that is a no-no.
   I play it on a case-by-case basis, but other companies may not be as open. It depends how much one wishes to be seen to be controlling—and as has shown us over the last few years, levity toward the might not be a bad thing if an irreverent culture is what one has to project.
   Might as well let people play than having your logo the subject of vandalism in anti- contexts.
   However, from where I sit, the logo is sacrosanct and cannot, officially, be modified without my say-so. I would certainly think twice before allowing a parody of the name. This is despite my otherwise nice-guy approach to most things.
   We shall see what comments come from L’Oréal.
   My favourite bit in the piece, in addition to a more polite reference to Charmaine Guest’s love scene in Skin & Bone that I have already referred to on this blog:

While waiting in the wings, I chatted to Mint Condition’s Fiona Webster, who ran me through which envelope to take up with me, and to hosts and Jaquie Brown, whose asymmetric cut brought some comments that evening. We compared notes on ’s swearing.

   We at Lucire are thinking of you, John!
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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