Martin Payne has very kindly published my online branding paper at Pool, writing a very nice introduction to the piece at the site:
When use of the Web started to become commonplace, many claimed that it would never be possible to build brands on-line and that traditional marketing tools will still be required. Others including the Pool editor disagreed with this view. Since then, many brands have been established using on-line media only and have become larger than off-line rivals. Jack Yan’s article notes the way in which the on-line medium can be used to build brands in a different way.
It was also a delight—since the 19th is my birthday—to have spotted my blogging story at Toby Bloomberg’s Blogger Stories (he also publishes The Diva Marketing Blog). While I believe in social media, I admit I was a blog sceptic for a long time. Toby leads with that, and then allows me to tell my blogging story in my own words, and how I did not believe the community was there in the blogosphere till recently. I hope you enjoy them. Posted by Jack Yan, 18:57
Jack - Hope it was a wonderful birthday! I enjoyed reading your story and I for one am glad that you had a sip or two of the kool-aid and decided to launch the Persuader Blog!
Thank you, Toby! I got lucky with this blog—if it wasn’t for that early press coverage, I might have been discouraged back in February. (And it was a nice birthday, thank you!)Post a Comment
Links to this post:
NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.
Individual JY&A and Medinge Group blogs
DonateIf you wish to help with my hosting costs, please feel free to donate.
Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter.