Well, I’m convinced. After meeting Vincent Heeringa of Idealog in person, and his head of sales, Ben, I have to say this is a man with a plan.
For starters, Idealog is more a media brand than a magazine. You can see this from the web site. And the folks there have some great things that follow from the latest issue, with a cover story on Generation C.
It’s not for me to say what those plans are—Vincent and his team should do that, and I don’t blog about things from private conversations that aren’t public already. But I am even more convinced at how Idealog can grow its inﬂuence in business. It has a character about it that lives the things it preaches in business.
Vincent admits that doing a magazine about creativity and business is an idea others can copy, but I am not sure others can pull it off quite so cohesively.
I used to be inspired by Fast Company, but not any more. Its lovin’ feelin’ is gone. It was just a little too tied to the dot com boom, in my book. However, I am inspired by Idealog, which has even become a must-read at this ofﬁce. For me, I believe that Fast Company could have done something like Idealog when it repositioned, but it missed the opportunity. There is not enough in the American magazine to make me expand my thinking and be positive about that.
Sure Idealog’s stories are local, but of any magazine that I have seen from New Zealand, it’s the only business one with a potential to repeat its formula in other countries.
For those who think Fast Company has become dull, that Inc. (which I do like, too) doesn’t get to the heart of creative thinking, and that Business Week just ain’t pretty, I say there is only one choice, regardless of where you are from. After meeting its founder and understanding more about his vision, Idealog gets my recommendation more than ever.
Disclaimer: Vincent paid for dinner. Posted by Jack Yan, 11:44
i agree with your point about fast company. i used to be an addict, but now, the crack they're selling just doens't ahve the same oomph.
time for a new dealer.
You should check out Idealog, even getting a sub. It makes Australian Anthill (which is not too bad when it does bigger stories) look like a school newsletter, too.
Hmm, the guy paid for dinner, huh? Does that mean this was a paid endorsement? ;)
No, not at all. I have written nice things about Idealog long before this—what the meeting enlightened me to was Vincent’s desire to build a media brand, not just a magazine. I feel transparency is the best policy though.Post a Comment
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