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Jack Yan: the Persuader blog
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The car of the future can fly 

‘Has Jack lost his marbles?’ ‘Are the memes getting to him?’ You may well have asked as much after my posting a huge list of the I have driven. The list is nearly as long as that of the girls in ’s black book. But there was a purpose to it.
   When I look at this list, I see which have survived and which have died— being one close to my heart as it was what I drove as a high school student.
   Each person is almost the sum of his or her brands. And brands themselves may want to target certain , themselves to suit. This is usually done based on historical data, which is why not many brands in the sphere manage to crack new (exceptions include the and the original Chrysler T-115 ). If Škoda wishes to be the new Volkswagen, and Volkswagen wants to be the new Audi, they make changes to their brands and communicate them to the desired segments over a period of time. Eventually the old images disappear in favour of the new ones, with the better coordinated programme speedier in deleting the old notions.
   But they must also understand that the segments change. I begin this list driving very humble cars: at age 13 (probably illegal now, but this was before the learner-licence system in ) trying out an HC Viva on country roads outside . That much is normal: as my income increased, I could afford newer vehicles. It also illustrates that the are moving into the , as evidenced by the —given that the old Audi 50 was never sold Down Under, as far as I know. The engines have gotten bigger, which is not necessarily a good sign as drops.
   If we keep these , one would presume that by a certain point, a would be suitable for me. That is the model a lot of depend on—the upward movement of a buyer over a period. Hence, Crown Vics, Mercury Grand Marquis and Town Cars are sold to older buyers, being the biggest cars Ford makes in its mainstream lines with the exception of the Ford Fairlane and LTD in Australia. drove a Marquis.
   But are going to be quite as easy to coax into these behemoths? Probably not. There may be less than before. There has been a period of where they think they want something more special than what their parents drove. They have seen fashionable vehicles in a smaller size, like the Ford Edge.
   So if those companies toward the bottom of the list wish to retain me, then they need to look at delivering what I want as my tastes change. Given how many older people bought smaller, rather than bigger, s (the X-type cannibalized XJ sales), size does not matter. No wonder has had a hit with the small SLK: the toward the large cars has waned.
   The ideal next bunch of cars need to be as as the Aston and Porsche, as as the Peugeot , and as practical as the . They will cross so many segments that “crossover” will become a nearly useless term, as all vehicles will combine obvious features from everywhere. Above all, they will be , as the distinction between and mainstream disappears in the automotive market.

Del.icio.us tags: future | cars | automobiles | design | marketing | segments | market | baby boomers | premium | brands | mainstream | branding | psychographics | trends | automotive industry | crossovers
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Update: the reaction people have had to SUVs at GM’s request is another sign that the longer–taller–higher trend of Detroit is not what consumers really want. Check out Johnnie Moore’s post here—I happen to agree with him.  
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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