Similar idea to the Snakes on a Plane signature line that was added based on fan input (see Rick Klau's post: http://www.rklau.com/tins/archives/2006/03/23/snakes_on_a_plane_hollywood_reporter_catches_the_fever.php ) This two-way interaction is such a great idea that I wonder why it isn't more widely adopted.  

Hi Andrea: I didn’t know about this addition! It is a great idea. To think I took part in it in some little way!
   What is interesting to me is how the Google hits for this phrase have been going up and down and up again on news that New Line is working with fans and incorporating more of what they (we? I never considered myself part of the audience but for the copies of Lucire in the seat pockets!) want. This was at 96,900 in mid-January with the initial media and blogosphere interest to nearly half a million by the end of the month. However, in February it dipped, from 380,000 on the 5th to half that by mid-month. Now, as a result of this latest development (I assume), it has risen to 877,000—oh, and the mainstream media now know about it, finally! (Incidentally, please don’t think I regularly track Google phrases!)