I began blogging in 2003 at the Beyond Branding Blog, set up to promote a book I co-authored. But I was not a fan of blogging then: the ﬁrst bloggers I had encountered on the web were idiots, for the most part—but gradually I began to ﬁnd some very credible bloggers on the ’net after 2003.
I suppose I am not the only web pioneer who was late to the blogging game. Sir Tim Berners-Lee started his blog last year, and in May 2005, I began blogging regularly at the BBB. A few people encouraged me to set up my own blog: Johnnie Moore, who also began at Beyond Branding; Hugh MacLeod, of Gaping Void; and others in the business I’m involved in.
A simple search at Google will easily reveal who I am, as does this site—I was one of the ﬁrst people to run a virtual ﬁrm, and created the ﬁrst web property that became a print magazine in more than one country. I designed fonts, which ﬁrst got me into international business in the late 1980s and early 1990s.
In the late 1990s, I knew there was more to life than branding, marketing and media—and began promoting the ideas that catapulted me toward greater recognition. I believed in moral globalization, using ideas of spirituality in business, media responsibility, brands that were steered by individuals rather than corporations, consumer empowerment and citizen media. I own Jack Yan & Associates and Lucire and am a director of the Medinge Group.
In the mid-2000s, with three books, I was still known for Beyond Branding, and with a few more titles about to come out, it was perhaps a wise time to branch out.
This blog covers those areas, but in essence it extends the work at Beyond Branding. To kick it off, I will be pasting a few of my more recent posts from the Beyond Branding Blog—since they will help set the tone here. Posted by Jack Yan, 12:00
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NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.
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Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter.