Jack Yan: the Persuader Blog: Generation M

When I talk to our interns, MySpace, Bebo and having your own domain name does come up. These are young ladies interested in fashion, not computer geeks. So I was interested to see a quotation on Johnnie Moore’s Weblog today, from Watts Wacker (from an interview by Mark Ramsey, referred by Rob Paterson):

Perhaps the biggest trend that I would pay attention to in the short run is that while consuming is never going to go away, consuming as the deﬁning criteria for individuals is. We are now using our media consumption as opposed to our physical consumption to explain who we are.
So you don’t go to a party anymore and say, you know, “Where’d you go to college? What kind of car do you drive? Where do you live?” Now you say “What do you blog? What websites do you surf? Have you read the article in Vanity Fair on terrorism in South America? Are you an Imus or a Stern person? Have you seen The Departed?”

This is going to be a media-savvy generation, and the MSM had better watch out. If they are worried now, we may have a generation that cares less about reading the news and than creating it.

Posted by Jack Yan, 06:41 permalink

comments

Post a Comment Links to this post

Comments:

With the X and Y, why not talk about Gen Z?

I was walking with my wife's niece, born in the mid-nineties, at Toys R' Us christmas present pin-pointing from her side what to be added on her wish-list. Coming from a ~10 year old: "No I don't want to have Brats, they are manufactured with workers not getting enough paid in China and work with terrible conditions".

The moment a full generation is aware of the whole web of complex supply chains, and its impact on social and ecological fragile but strong resilient "infrastructure", then the companies really need to switch focus in order to maintain - or shall I say sustain? - the most important stakeholder after the Planet and the People: the Customer.

We're all responsible for the outcome of the "destiny of humanity".

Maybe the most sustainable trade is the immaterial?

What do you say, Jack?

Peace,
Anders

# posted by