After saying there was less to blog because I had the principles down pat, here’s one that deserves an airing.
   The Office of Government Commerce, part of HM Treasury in the UK, unveiled its new logo, which cost British taxpayers £14,000.



And it didn’t take long after the unveiling for employees to see the problem:



   I am sure it is possible for all of us to be caught out from time to time, because we didn’t study all the angles (ahem) to a problem.
   But one principle I do abide by in logo development is internal review—not just to see if the client can identify problems, but to cover our own rear ends.
   The Daily Telegraph reports that staff have removed items with the logo and expects a rush on to Ebay.
   It states, ‘The logo … was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.’
   That sounds like a bunch of wank, even if I didn’t see the logo—though one branding professional thinks, as quoted in the Telegraph, ‘They’re going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.’
   Please, let’s not bring inches into this. Posted by Jack Yan, 23:57  permalink

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