Living the Brand website up
I’m very blessed in the branding world to know both the man who coined the term living the brand, Ian Ryder, and the man who wrote the seminal book on the topic, Nicholas Ind.
Nicholas has launched a website to coincide (nearly) with the publication of the latest edition of Living the Brand, which has an interactive ﬁlm about Patagonia (covered in Chapter One in the book), a voting booth for visitors’ favourite brands, an e-learning section where visitors can put the principles into practice, case studies of success stories and a discussion forum.
I have read a lot of Nicholas’s work since The Corporate Image and say without any exaggeration that he is one of the cleverest branding practitioners in the world today. This site will grow to be one of the best branding resources online, from one of the most authoritative voices.
It’s not only Nicholas who will participate. Majken Schultz, Mary Jo Hatch, Cristian Saracco and Cameron Watt will play a part in updating the site with their branding pieces.
Surf to www.livingthebrand.org. Posted by Jack Yan, 03:08
Comments: Post a Comment
Links to this post:
NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.
Individual JY&A and Medinge Group blogs
DonateIf you wish to help with my hosting costs, please feel free to donate.
Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter.