Jack and Aston Martin V8 Vantage Monaco street signs
Jack Yan: the Persuader blog
  Click here to go to home pageWhat I stand forMy stuffWhat others have recently saidMeet some of the coolest folks I knowDrop me a line Visit my workplace
> My stuff > The Persuader Blog


Announcement imminent: Tata to acquire Land Rover, Jaguar—Murdoch Press 

The news has been circulating for months, but the Murdoch Press reports this weekend that the official announcement about and ’s sale to will be made within the next fortnight.
   Present owner looks set to get £1 billion from the sale.
   Given Tata’s ambition, the sale could make sense and give it two divisions that fit—perhaps not neatly—above its present range of cars in .
   The long-term investment into the two is open to question as this marks the first time an Indian automaker has acquired western marques. And that has always been my nervousness with the set-up.
   There is no immediately obvious potential for platform-sharing among passenger cars, though it is easy to envisage Tata adapting the Jaguar X-type platform (ex-Ford CDW27) to a mid-sized car of its own. In turn, that means a potential tie-up between Ford and Tata, allowing the American automaker a chance to increase its south Asian presence. (Ford currently builds a sedan version of the Fiesta in India, as well as a previous-generation model called the Ikon.)
   Land Rover fits more naturally with the existing Tatas, and there is some appeal to having both a budget and a premium range, with the possibility of cooperation.
   Meanwhile, the newly renamed AROnline site—formerly The Unofficial Austin–Rover Resource—speculates on whether the , also owned by Ford, would be included in the deal. I would say that it would, as part of the for Land Rover. And there, I can see a lot of potential.
   In any case, since the Tata group’s cars, including the much-vaunted Rs 1 lakh model at the bottom of the range, lack any ready fit with Jaguar and Land Rover, I expect the decision to be far more for both groups than brand- or product-based.
Post a Comment  Links to this post

Comments: Post a Comment

Links to this post:

Create a Link




Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

Quick links

Surf to the online edition of Lucire
  • More ramblings at the Lucire Insider blog
  • The Medinge Group
  • Jack Yan for Mayor
  • My Facebook page
  • Follow me on Twitter
  • My Vkontakte page
  • Book me for public speaking
  • Contact JY&A Consulting on business projects
  • Check out fonts from JY&A Fonts
  • Add feeds

    Add feed to Bloglines

    Individual JY&A and Medinge Group blogs

  • Lucire: Insider
  • Summer Rayne Oakes
  • The Medinge Group press room
  • Detective Marketing
  • Amanda van Kuppevelt
  • Delineate Brandhouse
  • Paolo Vanossi
  • Nigel Dunn
  • Pameladevi Govinda
  • Endless Road
  • Avidiva news
  • Johnnie Moore’s Weblog
  • Steal This Brand Too
  • The Beyond Branding Blog
  • Ton’s Interdependent Thoughts
  • Partum Intelligendo
  • Right Side up
  • Headshift
  • Goiaba Brazilian Music
  • Jack Yan on Tumblr (brief addenda)

  • +

    Previous posts

  • Voxer visits Toyota Museum
  • One sign of a Clinton–Obama ticket
  • Cadillac heads Down Under
  • Linkshare apologizes
  • December 13: remembering the Nanjing massacre, 193...
  • Chiang Kai-shek’s name removed from his own memori...
  • Turning down Linkshare
  • Paula Scher on Brand America
  • Can you feed in feedback at the Lucire blog?
  • Dog dead, p. A3 (keep flicking for Gillian Gibbons’...

  • Donate

    If you wish to help with my hosting costs, please feel free to donate.