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Murdoch eyes The Wall Street Journal as a brand 

Rupert Murdoch’s pursuit of Dow Jones has been successful. And I know there are doom-and-gloom predictions about the man who brought us , the revamps of the News of the World and The Sun in the ’60s, and the about-face of the New York Post in the ’70s.
   , above all, is a pragmatist. I even think he views things through , but in that unpopular way, but he is a nonetheless. He knows (and has said) that , another one of his properties, can become a : the days of capturing single countries are long gone. It can set the agenda but its name is so well known that it can go global, with the internet and with printed foreign editions (in the vein of the International Herald–Tribune).
   But no newspaper in Murdoch’s sets a national agenda, unlike The . He is likely to keep his promise of pumping money to reverse ’s The ’s decline and make it into an agenda-setter. From the point of view of a magnate, it is a sensible move, essentially replicating his Times acquisition across the Pond. This tendency has been there, initially with his positioning of The Australian as a national paper (when it was not in the early days), and later his acquisition (and subsequent sale) of the South China Morning Post.
   Just when you think the playbook has been played, Murdoch comes out with a few billion more, gets what he wants, and will now, more than likely, create a national, if not global, brand out of The Wall Street Journal—injecting more non-business bits and trying to compete (even if it is hard to believe) on quality , and across more than one medium. The synergies in Dow Jones’s other media are relatively plain to see, too.

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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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