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The origins of Globalization 3·0 

One of the books I missed out on during the “missing years” caused by Lucire staffing issues was ’s The World Is Flat. I’m remedying that now and have started on the updated edition, where Friedman discusses the three stages of . I feel a bit in catch-up mode.
   Globalization 2·0, he submits, ended in 2000, a period where globalized, rather than . Globalization 3·0, which begun that year, saw the of individuals, not just to the Asian subcontinent, but also the of and other disenchanted men and women.
   I don’t disagree with this assessment, but I wonder when the forces began emerging. I believe they began happening in the 1980s: the kids who saw War Games in the cinema dreamed of reaching further than their neighbourhoods using their modems, for instance. To a child, that film had plenty of verisimilitude, and we missed the preachy ending.
   When the became reliable enough for us to start communicating across continents with our personal computers, then the empowerment began. It didn’t have to wait till email addresses became commonplace: those who really wanted to find that brave, new future were doing all of this through . We saw our father’s telex machines and telecopiers—the faxes of the generation before—and adapted the ideas to our own homes.
   When you consider that many inventions take 20 years to , Friedman is spot on.
   There must have been enough of us reaching that one point in the late 1990s and early 2000s for there to be this paradigm shift and it had to have happened gradually. The empowerment happened because we willed it to. What we didn’t foresee is how the baddies could use it, too, as we were far too —and that was what led to that crazy dot com boom. It wasn’t money; it was the idea that the world could be put together. ‘One fashion , one ,’ I once proclaimed, while ironically lecturing on the other hand about .
   But those ideals, perhaps frustrated as less idealistic people come online, remain to some extent. The break-down of the may mean nation brands will become little more than , their original meanings lost as corporations and individuals find other identifiers. I haven’t got to the part in Thomas’s book, but from the jacket I understand he believes will rise. He may well be right: as we become more mobile, too, we must find something to cling on to, as nationhood means less: a look at the international composition of the teams suggests that very clearly. Teams tend to be global and as we seek , we may find that from the people nearest us.
   Ten to one the boys at the Cup will be talking about sailing in Waitemata Harbour, whether they are with or .

PS.: So what happening today will be mainstream by 2027?—JY
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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