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> My stuff
> The Persuader Blog![]() |
6.5.07 Lightning McQueen turns green with anger
My friend Khalid Muhammad forwarded me the below pair of advertisements. The left is a familiar one: Disney–Pixar’s Cars teaser. The one on the right: a full-pager for Bank AL Habib.
Spot the difference. Copyright lawyers will point out something suspicious here. Assuming the Bank did not get permission to use the original, then there is a clear infringement. The ad on the right is clearly derived from the one on the left, and any plaintiff should be able to show objective similarity. Copyright aside, even if the Bank had sought permission, this shows a lack of imagination—and is a sad indictment on the agency. Even the type headline size is the same, even if the typeface is different (Myriad versus Rotis), albeit of a similar category. Khalid points out, in addition, that next year will see an international advertising conference take place in Pakistan—and such advertisements are embarrassments to the local industry. This one is certainly short of world-class, and from a reasonably large banking group, too. Posted by Jack Yan, 22:23 ![]() ![]() Comments:
Good point, Dawn: Judge Pearson is only targeting the Chongs because he thinks they are defenceless.
Well the similarity is pretty much obvious. I mean why these people can't just create something original and I think that the cost of making that imitation would be somewhat similar from making it from the scratch.
Actually, let me shed some more light on this...
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This is not the first instance of major copyright violation by the "advertising" industry of Pakistan. Last year, Ufone, one of the mobile service providers in Pakistan, took an Airtel India ad and changed a few items and broadcast it as their own creative work. That lasted about a week before someone figured out that it was a copy of the Airtel India ad. Recently, like last week, Telenor, a Norweigan mobile company that has operations in Pakistan, took an add for a digital camera and again changed a few items, broadcasting it as their own. What I feel is the sadest thing is that there are some amazingly creative ad agencies in Pakistan, but they have trouble getting work because the actually charge for the creative work, whereas these other "advertising" agencies make their money on the placement of the ad, not the creative work. AdAsia will be in Pakistan next year I think, so we are all gearing up for the embarassment that will be when great international marketers see their concepts being reproduced. Links to this post:
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NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010. Quick links![]() Add feeds
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