Those Ebay auctions are getting fancier. Instead of merely auctioning a forehead or chest for advertising purposes, one Australian is selling his life. He won’t kill himself, but he expects to sell his persona to a buyer, who is then required by contract to take over his friendships, girlfriends, hobbies and job. This even includes the seller’s name and identity. The seller then assumes a new identity—a rebranding—and buggers off somewhere else.
From a branding perspective, this is interesting. We always go on about how the organization is like a person, except more complex, because it has to manage individuals within it and endow them in some way, while at work, with the organizational personality.
But how complex is the individual? Given what the seller and buyer have to do, the interactions one person has with his “audience” are numerous. Now transfer that to an organization and tell me that professional brand consultants don’t deserve hefty fees. (I said professional: I do not mean phoneys who come in with a mere logo and depart with a large invoice.) Posted by Jack Yan, 23:10
This sounds really weird to me though I'm sure it's interesting to you from a branding perspective. I would wonder about someone who actually tried to buy this guy's life. I would think you would have to be extremely unhappy with your life to obliterate your own identity and be prepared to take over someone else's and become them.
I’m like you, Ron: I would never give up who I am. But it looks like someone is willing to pay $30,000-plus for the privilege. I am sure that it’s not dismay with one’s own life that has forced that person to bid that highly, but the promise that the experiment is part of a reality TV show.
A very unique & innovative branding for the person & his concerns.Post a Comment
Plenty of good wishes for his new life!
Surely his current life is going to fetch him a good sum.
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