Anthony Mayfield notes at Open today that YouTube’s Geriatric1927 is not the only Brit OAP in social media, but Jeffrey Archer has joined the ’sphere. The man has served his time, and personally, I’ll still remember him for A Twist in the Tale and Not a Penny More, Not a Penny Less, rather than for perjury. And for being the bloke who used to stand behind John Major and hold his jacket during election rallies.
   It will be interesting to see if Jeffrey Archer’s Official Blog will help restore, in some way, the man’s reputation, or at least humanize him to some extent. After all, as Antony notes, it is very well written. Will there be a Jeffrey Archer online persona that gets fans, like Lonelygirl15? He could well find that this will help confront some of his former negative press—and thus opens another battlefield between old and new media, over which is more influential. Posted by Jack Yan, 22:45  permalink

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