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Thirty years of Apple 

In all the April Fool gags, most people have missed that April 1, 2006 marked the 30th anniversary of the founding of Computer. Michael J. Miller took a jaunt down memory lane in his PC Magazine blog, after having covered Apple for its three decades in the computer .
   I’m sure we all have had some contact with one of the world’s iconic . The name itself reflects its founders’ desire for an easy-to-use, friendly , rather than something over-technical.
   I still remember learning on Pluses and the advanced Apple IIe. The Apple IIc, the portable, was one of the best-looking computers around—showing that clever design for smaller computers did not begin at Apple with the .
   I’ve kept the original 1984 brochures for the , plus a few for earlier machines. They truly reflected the Apple principle of . The promised, ‘If you can point, you can use a Macintosh.’ Never mind the price was well beyond what I could afford as a teenager in the 1980s. A subtle saw the use of Apple’s version of the ITC Garamond appear for the first time, suggesting computers were now a part of everyday life. The word Mac began overtaking the word Apple when people referred to their computers. The word began replacing the word typeface, thanks to the Mac. To this day, the 1984 Macintosh is what I visualize first when someone mentions ‘Mac’.
   There were dark times after that when Apple attempted to be a company, putting that ahead of its pioneering spirit. Such moves usually prove fatal to organizations in the long term. The was a little too far ahead of its time as a . But the was just right for who wanted a basic computer in the late 1990s. And the probably beats the the Apple these days in terms of recognition.
   Brand-wise, Apple has gone from a company that makes computers to one that comes up with category-busting technology. In fact, that category might not even exist at the time of the product’s launch. It appears Apple’s look at people, not technology, first.
   The spirit has been retained after 30 years, something that can be credited to Apple’s and its commitment to its brand and . It’s in direct contrast to the late 1980s and early 1990s, when the brand was simply used to sell computers, and not unite the team.
   If there’s anything observers can take away from the 30th anniversary of Apple Computer, it’s the notion that being faithful to the , before the , of a company can be better for longevity and .

Del.icio.us tags: Apple | brand | branding
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It's so neat to see you posting about the apple computers, about 10 years ago I worked for one of their branches here in nz and it's where I learned all I have about fixing computers and graphic design. I love apple macs, despite them being so expensive here they really are so easy to use. I miss them!  
You are right about how pricey they are. It’s a shame as I have generally preferred them, too, though I have to say I don’t like OS X as much. Were you dealing with the Power Macs during your time there?  
I worked there for just over a year so the ones I dealt with were colour classics, classics, LCII and LCII - it's going back a while that's for sure.  
I remember them well—they were the benchmark in their day. By comparison, Windows 3·1 sucked.  
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.

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