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19.3.06

The Times’ global voice 

Antony Mayfield posted at the beginning of this month about doing a global edition of its online . He notes that The Times, a property, already ranks 14th for , and:

Sensibly, the paper is signalling its commitment to competing for readers on the world stage. UK national newspapers have a great opportunity globally, due to the prevalence of the , the quality of their content and reporting infrastructure, and their ability to—often—eschew .

   My feeling tends to be that , there should be a first and national ones second. The former should be the default, and if people wanted news, they could opt for it, or choose a setting themselves.
   Everything about the way are changing shows this to be more appropriate, particularly in the online sphere where communication is de rigueur. Still, having a global edition is better than none at all.
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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